Local Citation Building: Why You Need to Care About it

The process of search engine optimisation includes making improvements in the business website to increase exposure through improved search engine results. More exposure leads to more visitors who can discover your business products and services. Local SEO is especially valuable for businesses acquiring customers locally. Local citation building helps in this process, building a good foundation for businesses through its mention on the internet. You can consult the top citation building services to build business authority in Google and other directories.


citation building services


What is a Local Citation Building? 


A core part of local SEO, it refers to business listing on different directories like Facebook, Twitter, Yelp etc. In the context of online marketing, it mentions the business name, address and telephone number on third party websites. You can refer to it as NAP. The online citations will include the following-  


· Company name

· Company Address

· Phone number

· Details about opening hours 

· Products or services 

· Social media links  

· Images, engaging posts and videos


When someone searches for particular services, Google will crawl the web for relevant information. It gets information by crawling every link on the website and repeats the process. The position of your business site is determined on the basis of different variables received through Google’s indexing. In the case of your business, it will depend on local citation services to state your business’s identity. With the right citations, you can also rank accurately on Google Maps.   


The number of your business citations, the accuracy of data and quality will influence the rankings. If Google finds this information accurate and valuable, it strengthens business rankings as well. If the information is inconsistent, Google’s trust is eroded.  


Types of Local Citations 


  • Structured citation – It shows the presentation of NAP on a page, with all details listed next to each other. This follows a consistent format with other listings on the site. This is the result of different directory submissions so that it shows up accurately on Google.  


  • Unstructured citation – It is far less common but not less valuable. In this, all business information finds no tight grouping. They do not follow a structured format of listing with specific data assigned to specific fields. This consists of things like press mentions, blog posts, forum threads etc. The information is not on the same page together. The search engines put in more effort to scrape out information.  


Do Citations Need Links for Value? 


Local citation builders do not assume this to be a link building exercise. You do not need to link it back to your website for greater business value. Google will identify your website credits through NAP. Consequently, Google can verify and trust your business through this credible information, thus affecting your rankings too.  

 

Benefits of Local Building Citation Building  


  • Helping improve local pack and organic rankings 

  • Earning referral traffic with more customer acquisition 

  • Positive or negative impact on the customers 

  • One-click away from the first page, SERP 

  • Getting more link back to your business website 

  • Options for greater third party reviews 


Build your business authority locally with professional citation building service providers like Local Search Gurus. 
Location: Horatio House, Brighton BN1, UK

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