How Can Google My Business Improve Company Sales?

Out of all the search engines, Google dominates the market share, and approximately 90% of all types of searches occur through Google. Every second, billions of search queries are posted on Google's search engine. Your companies Google My Business listing is an effective tool to highlight your products & services, latest offers, customer reviews, opening and closing hours as well as photos all play a part in targeting local customers. 

However, many businesses underestimate the power of Google my Business Management. They feel the listing is just a free Google product that lists basic bits of information. This is so wrong! Google business listings have so much value there is a strong belief within the marketing world that your GMB is the new homepage for your business, more important that your actual websites homepage.   

Keeping your Google My Business listing management up to date will give you a competitive advantage over your local competition.  

Here's a list of some GMB benefits that helps to boost the sales of businesses.


Goggle my business service

  • Search visibility through posts

GMB listing includes posts that are like mini-ads that will appear against the name of your business. SEO experts link the posts with the original home page or service page of the client. Hence, every potential viewer automatically clicks on the link and is redirected to the business's main page. This is indeed a great way to promote the business's services. 

  • Record and promote reviews

GMB listing allows businesses to post positive as well as negative reviews and also respond to the same. Nowadays, customers are highly conscious. They check reviews, ask for verbal confirmation, and make purchase decisions accordingly. Hence, to get positive GMB listings, you must secure a good average rating by your customers generating positive reviews. For that, you need to provide top-notch products, services and customer satisfaction at all times. 

  • Better ranking for websites

Google promotes businesses that seem trustworthy at the top of the search results. With the help of a fully completed and maintained Google My Business listing, you send signals to Google that you have provided authentic information. Thus, the rank of your website goes up, and target audiences find it easy to find your business when using a search engine. In simple words, your business visibility increases. 

  • Photos for better identification

GMB listings also allow you to add high-quality photos of the business premises, employees, products and services that encourage others to check out your business. It also shows that as a business, your profile is active. This helps customers to interact and post queries about the same on your page. A small tip – don't use stock photos. Use the real photos to make things more real. You can also use geotagging for your photos to make them visible in search by specific location customers. 

  • Response to questions

GMB also gives the option of building a FAQ section where you can post a response to the probable questions that customers might have been asking. Google also sends an email to the clients whenever a customer asks a new question. You can use GMB listings to answer them as well. This can attract a greater number of customers. 

At Local Search Gurus, we have a competent digital marketing team who can optimise your GMB listing and make a great impression about your business and services to the target audiences. If you are looking to boost sales for your products and services then you should be speaking to an agency like us! 


Location: Brighton, UK

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